Does your business need an app?

[vc_row][vc_column][vc_column_text]Today there are rare moments when we cannot observe someone using a smartphone or tablet, whether in the street, restaurants, bars, parties, etc. According to studies, cell phones are the main means of accessing the internet in Brazil and a portion of Brazilians had their first access through a smartphone or other mobile device. And the expectation is that this number will continue to grow. Following this line, the number of companies launching mobile applications grows considerably.

But before starting to develop an application, some points need to be analyzed. [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

Mobile Applications X Mobile Sites (responsive or adaptive)

[/vc_column_text][vc_single_image image=”2256″ img_size=”full” alignment=”center”][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_column_text]Mobile Application

Before starting to develop an application, some points need to be analyzed.

What objective are you trying to achieve with the app?

It is important that the purpose of the application is well defined. Launching an application just for the sake of launching it may not bring the expected results, with low number of downloads and little customer engagement. If the company seeks to propagate the brand, it is important that the application has a defined purpose and that its use brings benefits to the user and encourages him to use and disseminate it.

What benefits will the app bring to customers?

The application must not just be a reproduction of the website content, it must bring a benefit to the customer. This benefit can be through additional content, solving any possible problem, always improving the user experience. Another interesting point is to provide new functionalities, which benefit from the device's features, such as camera, calls, GPS, accelerometer, send notifications and alerts to customers. As an example, we might have a store sending promotional coupons to customers passing through the region or the app being used as loyalty cards.[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_column_text] Mobile Site

There is an alternative to mobile applications: they are mobile sites. Every company should evaluate, before starting to build a mobile application, if their problem cannot be solved by a mobile site.

Mobile sites are cross-platform. iPhone apps don't run on Android, Blackberry apps don't run on Windows Phone. Developing an application that works on these four platforms means designing it once, but building it four times, in different programming languages, with different APIs. Making your app available on the various mobile stores also means facing various bureaucratic requirements.

A good mobile site, on the other hand, works on the four platforms mentioned above, and has a good chance of working on any other, without extra effort.

Mobile sites use a codebase that is leveraged for desktops. If you already have a website or web application that meets your needs, most likely, in order to have a mobile website, you will only need to tinker with what developers call the front-end, or “presentation layer”. If you don't have a website or web application and you decide to build it on mobile, you'll enjoy a good part of your investment if in the future you decide to also have it working on computers.[/vc_column_text][/vc_column][/vc_row][vc_row] [vc_column][vc_column_text]

Finally, is the app the best alternative? Or is a mobile site enough?

A responsive website has an optimized design that adapts to the device on which it is accessed. Instead of creating an application that only reproduces the content of the site, using a responsive layout is a good option. In this way, the user continues to have a good browsing experience and has access to all content. For example , a gym that just wants to provide information about it, plans and opening hours, can use the responsive site. If you want to provide users with alerts, personalized training plans and other features, the application will bring the best user experience and has the investment justified.

In our opinion, 99.00% of companies don't need a mobile application today, except for companies that need very rich applications. But yes, the world today is mobile and 100% of businesses need a mobile website today. Preferably yesterday. TaticWeb develops from mobile applications to mobile sites (responsive or adaptable), contact us and learn more. [email protected][/vc_column_text][/vc_column][/vc_row]

Talk to the expert!